Senior Designer Creative Developer
Design
- Brand Websites
- Interactive Experiences
- Visual Identity
Engineering
- Three.js
- WebGL
- GSAP
- Astro
- Next.js
- Nuxt
- Sanity
- Vercel
I design brand websites
Viacheslav Novoseltsev. Senior Designer and Creative Developer. Based in Tbilisi. Designs brand websites and builds them end-to-end — visual system, motion, and production code under one craft, without the usual handoff between design and engineering.
8 years across corporate, cultural, and edtech sectors. Projects include marketing sites, digital magazines, CMS interfaces, and educational platforms. Currently working on The Datum AI. Founder and editor of loskomag.com
Work Expirience
Design Engineer
Datum AI
2026 — Present
Remote
Datum AI is a Dubai-based deep-tech company transforming big data and spatial intelligence into immersive, AI-powered 3D experiences.
Built on a custom rendering engine, an SDK, and an AI interaction layer, the platform helps governments and enterprises turn complex spaces — across culture, real estate, infrastructure, and tourism — into clear, interactive, explorable realities.
Built on a custom rendering engine, an SDK, and an AI interaction layer, the platform helps governments and enterprises turn complex spaces — across culture, real estate, infrastructure, and tourism — into clear, interactive, explorable realities.
Engineered responsive, interaction-rich interfaces in Astro, Next.js, Three.js, and WebGL, with GSAP-driven animation and custom CSS/JS
Generated AI illustrations and video for marketing and product pages, applying generative models across editorial, product, and brand-asset scenarios
Owned high-performance landing pages end-to-end, from concept through to shipped production code
Shaped visual direction and design concepts for the main website, including early-stage concept ideation for product and marketing contexts
Built real-time interactive 3D graphics and visual effects with Three.js and WebGL, optimized for smooth performance across devices
Set up analytics to support data-driven design and development decisions
Built realistic use-case scenarios with clear objectives, constraints, and outcomes to guide both model evaluation and interface iteration
Senior Web Designer
Admirals
2025 — 2026
Tbilisi, Georgia
Admiral Markets offers a state-of-the-art platform for currency and metals trading. The company provides access to global financial markets with competitive conditions for traders worldwide.
CFDs on stocks, indices, and energies are also available, making Admiral Markets a versatile solution for both beginner and experienced traders across multiple asset classes.
CFDs on stocks, indices, and energies are also available, making Admiral Markets a versatile solution for both beginner and experienced traders across multiple asset classes.
Designed and developed responsive, interaction-rich interfaces using JavaScript, GSAP, Swiper.js, and custom CSS/JS
Delivered high-performance landing pages end-to-end — from concept to production
Developed visual direction and design concepts for the main website
Produced AI-generated illustrations and video for marketing and product pages
Implemented and configured analytics to support data-driven decision-making
Senior Web Designer
Muse Group
2023 — 2025
Tbilisi, Georgia
Muse Group creates the world's most popular apps for playing, recording, and composing music. The company's portfolio includes Ultimate Guitar, MuseScore, Audacity, and other well-known products.
Millions of musicians around the globe rely on Muse Group's tools daily to learn, create, and share music, making it a key player in the global music technology industry.
Millions of musicians around the globe rely on Muse Group's tools daily to learn, create, and share music, making it a key player in the global music technology industry.
Full-stack design and development in Figma, HTML, CSS, and JS
Evolved and maintained the design system across multiple web products
Designed and launched conversion-focused landing pages for marketing campaigns
Collaborated with the monetization team to build and validate design hypotheses through data
Implemented and configured analytics to track performance and inform design decisions
Senior Product Designer
Uchi.ru
2022 — 2023
Moscow, Russia
UCHi.RU is an interactive educational platform with over 2 million students and 200 thousand teachers from 20 thousand schools. The platform makes learning engaging and accessible for children.
The company has been expanding globally with a presence not only in Russia and the USA but also in Brazil, India, and South Africa, bringing quality education to new markets.
The company has been expanding globally with a presence not only in Russia and the USA but also in Brazil, India, and South Africa, bringing quality education to new markets.
Leading a team of 4 middle product designers;
Close collaborating cross-functionally with CTO to take products from concept to launch;
Creating hypotheses based on product analytics, quantity and quality research data;
Searching and interviewing new team members;
Developing user interface design: concepts, layouts, prototypes;
Improving design system.
Digital Designer
Strelka Institute
2018 — 2022
Moscow, Russia
Strelka Institute for Media, Architecture and Design is a non-profit international educational project founded in Moscow in 2009. It focuses on urbanism, design, and new technologies.
The institute brings together leading global experts to research and shape the future of cities, public spaces, and media through educational programs and cultural initiatives.
The institute brings together leading global experts to research and shape the future of cities, public spaces, and media through educational programs and cultural initiatives.
Development of media products;
Design and art direction of special projects;
Launch, development and support of the educational platform;
Improving design system.
Corporate
Muse Group builds the world's most popular music apps — Hal Leonard, Ultimate Guitar, MuseScore, and Audacity — improving the lives of musicians through learning tools, vast catalogs, and open-source software.
Designed and developed the new corporate website end-to-end as part of a full-time position at Muse Group, working alongside the Collins team and the Muse Group Creative team.
Designed and developed the new corporate website end-to-end as part of a full-time position at Muse Group, working alongside the Collins team and the Muse Group Creative team.
Media
Losko is a digital magazine that delves into the intersection of photography, architecture, and minimalistic design, with a strong editorial focus on emerging visual languages.
The site features in-depth biographies of influential figures in creative professions, offering readers a comprehensive look at the minds shaping the future of these fields.
The site features in-depth biographies of influential figures in creative professions, offering readers a comprehensive look at the minds shaping the future of these fields.
Gaming
War Robots is a multiplayer third-person action game where players control combat robots in dynamic PvP battles, supported by an active global community of competitive teams.
Designed the marketing website end-to-end as part of a freelance position at Charmer Studio, creating a stylish, atmospheric interface that highlights the game's combat aesthetic.
Designed the marketing website end-to-end as part of a freelance position at Charmer Studio, creating a stylish, atmospheric interface that highlights the game's combat aesthetic.
Education
An educational project that brings together best practices of modern architecture in a free curriculum — online lectures, the option of further offline training, and supporting research trips.
The platform also hosts a conference on the future of architecture, drawing speakers from leading practices. Launched end-to-end as part of a full-time position at Strelka Institute.
The platform also hosts a conference on the future of architecture, drawing speakers from leading practices. Launched end-to-end as part of a full-time position at Strelka Institute.
Team
Tatiana Ermolaeva
Irina Ivanova
Store
Strelka Press is an online shop dedicated to publishing insightful books on architecture and design, curating titles that explore modern design principles and architectural innovation.
The site serves as a hub for architects, designers, and enthusiasts to discover and purchase a hand-picked selection of publications shaping contemporary visual culture.
The site serves as a hub for architects, designers, and enthusiasts to discover and purchase a hand-picked selection of publications shaping contemporary visual culture.
Strelka Editor
CMS
The first iteration of the custom admin panel for Strelka Magazine, designed to streamline content management and enhance the editor experience across articles, multimedia, and user interactions.
Drawing inspiration from Twill and WordPress, the panel offers a straightforward, intuitive interface that prioritizes functionality and ensures a seamless workflow for content creation and publication.
Drawing inspiration from Twill and WordPress, the panel offers a straightforward, intuitive interface that prioritizes functionality and ensures a seamless workflow for content creation and publication.
Culture of Congestion
Promotion
The website for the conference organized by Strelka and ArtRebels, dedicated to exploring innovative solutions for enhancing urban mobility in large, fast-growing cities around the world.
The site features a curated collection of essays and short films from architects, urbanists, and researchers shaping the future of dense, congested public spaces.
The site features a curated collection of essays and short films from architects, urbanists, and researchers shaping the future of dense, congested public spaces.
